How else could you explain that Bring Me The Horizon‘s album called There Is A Hell, Believe Me I’ve Seen It. There Is A Heaven, Let’s Keep It A Secret made it to the No. 1 at the Australian Recording Industry Association chart (another long name, see the pattern)? Could it be they also have bad taste in music? Or could it be that the album is good? So many questions. If you think this site has answers, you’ve made the second mistake today (the first being coming here). Read more about this successful story here.